Our Approach

This study's methodology is based on the following concept: older adults' needs constitute the basis of a Silver Economy. We have foreseen the involvement of all relevant actors in Europe that will be direct or indirect beneficiaries of the future Silver Economy Strategy. We will therefore reach out to stakeholders and invite the European Commission and other national and regional policy makers, industry leaders, and the older adults in Europe to contribute to this work. 

In a first instance, we will ask for the community’s support in identifying Smart Silver Economy Initiatives in Europe – in their country, region, or town. The intention is to create an inventory of concrete actions that are currently ongoing or planned, and reach an enhanced understanding of the needs of the older people and the solutions ICT is currently offering to meet these needs. This will be followed by the development of ten promising Silver Economy cases, ie Silver Economy opportunity areas. We will define these by means of a participatory process as shown below, building upon the input from the Silver Economy stakeholder community. At the core of this process will be the question how ICT can act as a driver for change in response to a need, and the potential barriers where a policy intervention may be needed.

1. Silver Economy Initatives

Preparing an inventory of major Silver Economy policy initiatives, at the national and regional level, to demonstrate the variety of sectors, geographic coverage and potential for social and economic impact in Europe.

2. Economic forecasting

Estimating the size and forecasting the growth of the Silver Economy in the EU by 2025. The output of this task will be a ‘reference document’ for future European policy-making as well as public and private investments.

3. Developing the case for opportunity areas

Developing 10 cases that provide the most promising opportunities for economic growth, building on the identified Silver Economy initiatives and market trends. We will launch an online stakeholder consultation to identify, categorise and prioritise the main determinants of opportunity areas. We will then develop ‘business cases’ for policy intervention. And ultimately validate these online by the stakeholders.

4. Policy recommendations

Formulating policy recommendations focusing on how best to stimulate an emerging Silver Economy in Europe, driven by technological and service innovation in ICT. The aim is to support a European-level ‘system innovation’ for tackling the ageing population challenge in a way that leads to sustainable economic growth. The intention is to ensure a balanced approach, between addressing the societal challenge of demographic change, and exploiting the jobs and growth opportunities. A final validation workshop with stakeholders will be organised in Brussels.