What is the Silver Economy?
The European Silver Economy is the part of the economy that concerns Europe’s older citizens. It includes all the economic activities relevant to the needs of older adults, and the impact on many sectors. For example, health and nutrition, leisure and wellbeing, finance and transport, housing, education and employment.
The Silver Economy is closely linked to current trends in Europe’s demographics, and the effects on older adults’ quality of life and on the wider European economy.